Sensory Marketing

Learning event management,  I try to create pleasure experiences for events.  Consumer receives external stimuli through five sences(visual, smell, taste, hearing, touch).  Chocolate Happy Land is a wonderful example of making full use of five senses to create an ultimate art experience to get a higher value of consuming on sweets and chocolate.  There are many topic experience zones which showing culture and arts in different styles.  All of those make by chocolate, candies and cookies !  There are many shows and DIY providing for enjoying and consuming.  Chocolate in this park is becoming a kind of mind to represent on enjoying life and arts.  The event is a platform for promoting their  business culture or family day. 童话主题馆 | 巧克力开心乐园 | 全国首家文化创新巧克力主题公园 - 上海最好玩！ http://chocolatehappyland.com/happyland/story/  

Some personal ideas about the topic-CBEM

During the summer holiday, I was very lucky to take part in HOME INTERTEXTILE which is China International Trade Fair For Home Textiles and Accessories-Autumn Editio. www. intertextile-home.com.cn  www.intertextilehome.com as an exhibitor belongs to SUZHOU SHOWTEX TextileCO.LTD.  It is an wonderful international platform for professional competitive and friendly communication in specific business fields, promoting popular products and brands, developing their new products and ordering new business  for their own companies.  SHOWTEX is company for sofa fabric.   In my original mind, this kind of business can only be related to the products on the area of quality, colour, pattern, price and something all like these.  

After this  experience, I realized that it is  also an experienced marketing related to service, feeling, emotion.  I can't wait for considering what are the new elements for event business on even the traditional light industry area in china ...  There was an exhibitor designed their specialty area as an relaxed Chinese characteristic home with salabel sofa products.  Expect that, professional Miss volunteers providing clients for the polite services on coffee or tea.  Of cause, these comfortable experience can win a better business culture for their branding image,  build good relationship with their clients and catch their eyes on their area to fight for more order.  promotion collected with experience can have a wonderful effect.  

It is brilliant to create a wonderful experience for clients using an event and it is a good choice to take the experience away(buy and consuming).