Band Experience ---LUSH,H&B,Alpro

I have been UK for more than 4 months, it is time for me review my favorite bands in UK.  With the unavoidable cultural shock and the consuming trends factors influenced recently, consumers pay more attention to the natural, organic and healthy products for their daily life. 

Lush is a fresh handmade cosmetics band.  I attracted by its colorful products decoration which just like a lots of sweet desserts at the plates.  After entering Lush shop,  the fresh flower and fruit smells and its freedom shopping way that consumers take with a beautiful blanket, all of them bring me just like into a countryside.  The band image is fresh, natural and handmade.  All their materials are from fresh fruits, vegetables, flowers&plants and fine fragrant oil.  The employees will invite you to try their products and even put the lip products in mouth in order to feeling the fruit sweet and natural compositions in a funny and cute way... All these band experiences can make consumer perceive its quality and enhance management trust and build band reliability in the mind based on matching the band awareness and band image well.  All the five  above elements of brand equity increases consumers loyalty.  Band experience with lush  can be covered with the four dimensions.  stimuli which links the sensory theory to attract the target markets for natural lovers and young women.  Affective consuming experience  and intellectual functions which design for different functions encourage consumers to do their affective and habitable decision making.
https://uk.lush.com/

Holland and Barrett(H&B)  is a UK leading brand for selling vitamins, minerals and herbal.  H&B builds a strong brand and targets to the all aged people who want to keep healthy.  When I enter the shop,  there are clearly types of natural products.  Members of staffs will help consumers get concise information on the nutritional supplement in the inquiries.  It is supported by the comprehensive staff- training programmes.  These ensure H&B create convenient consumer experience. H&B has been over 145 years within the health supplement industry and provides over 1000 high quality products over across most every major citys and towns.  Expect that, H&B has a good value both on quality commitment and the low price.  These characters can meet the needs of consumers.  The different kinds fo stimulus factors of communication with trainned staff, differentations of alternatives in the situational involvement will make consumer to sensitive to the physical risk on vigor and health.  All of these elements are match the image of 'GOOD FOR YOU'.  Therefore, I build the loyalty on this brand.  It is becoming a kind of habit to buy something just good for me to keep healthy and get necessary supplement.  This kind of decision-making is trend to habitual adn affective at this kind of level.  H&B is also a good brand case for application of operant conditioning in the behaviour learning theory. The brand uses penny sales like buy one get one which belongs to fixed-Interval reinforcement.  Belowing is a motivation for next consumption.  H&B provides the loyalty card and consumers can have bonus points for a fixed number of action which belongs to fixed -ratio reinforcement.  

free bag of peanuts with my next shop.

http://www.hollandandbarrett.com/

Alpro is a band for enjoying the plant power.  Alpro suggests to use naturally soya which turning it into the alternatives to milk, yogurt, cream and margarine.  The idea of plant power are good for consumers and plants can attract strong awareness for environmental friendly lovers.  The natural product source, processing of packing, the action and effect to be good for the plants can build brand trust and loyalty.  

http://www.alpro.com/uk/powerful-stories-about-plants